36
purple vanity
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$80.81avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay$8.58–$187.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,741.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 63K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale