50
purple bow
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good884.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.25–$19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.43avg listing price — sweet spot $15–$100
Market size
Bad$83K$83K/yr · 273K searches
Signals No Dominant Brand