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puracy hand soap refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.11–$23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,934.68avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Market size
Bad$81K$81K/yr · 102K searches
Brand share
Bad100%top-5 brand share — brand-locked demand