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protein treatment for black hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.02avg listing price — sweet spot $15–$100
Price range
Good$7.32–$36.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good$676K$676K/yr · 539K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,549.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand