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prescription strength deodorant
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 2.4M searches
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Price range
Good$2.86–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad12,797.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand