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49

premade fans eyelash extensions

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Soft demand (-2.3% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 24Conversion 44Competition 60Returns 96Price range 58Avg price 53Brand share 44Review moat 45Quality gap 55

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$7.18–$25.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.41

avg listing price — sweet spot $15–$100

Review moat

Okay1,980.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 316K searches

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Reviews