54
pouch
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Price range
Great$4.40–$117.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$638K$638K/yr · 3.7M searches
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Okay2,768.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand