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pomegranate perfume
Worth a lookShows low returns (0.1%), but soft demand (-6.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$37.28avg listing price — sweet spot $15–$100
Review moat
Great334.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$228K$228K/yr · 118K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$6.12–$290.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.9%90-day search growth — must beat 0% to launch