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polygel nail colors
Worth a lookShows low returns (1.2%), but soft demand (-19.1% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Price range
Great$4.03–$47.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,662.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 186K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand