40
polish pops starter kit
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Price range
Great$7.02–$42.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,707.65avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$30K$30K/yr · 84K searches