55
pocket comb
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($2.87–$16.04) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$284K$284K/yr · 456K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,512.77avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.48avg listing price — sweet spot $15–$100
Price range
Bad$2.87–$16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand