45
pink vanity mirror
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$93.49avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$13.51–$254.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,109.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 88K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale