22
pink hand lotion
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,952.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.34avg listing price — sweet spot $15–$100
Market size
Bad$17K$17K/yr · 42K searches
Price range
Bad$5.35–$15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand