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pink and black wig
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$48.60avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good687avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$18.18–$143.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 117K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.8%90-day search growth — must beat 0% to launch