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Worth a lookShows low returns (0.3%), but soft demand (-5.9% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.66–$28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$233K$233K/yr · 445K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Review moat
Bad7,749.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand