46
piercing taper
Skip itPrices mostly outside the sweet spot ($5.95–$13.57) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,674.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay$171K$171K/yr · 250K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Price range
Bad$5.95–$13.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier