51
piercing bump treatment
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 912K searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.74avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$10.06–$21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,801.22avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand