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53

persimmon shampoo

Worth a look

Shows low returns (0.5%), but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 62Conversion 82Competition 24Returns 97Price range 84Avg price 91Brand share 43Review moat 39Quality gap 55

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$21.29

avg listing price — sweet spot $15–$100

Price range

Great$9.63–$48.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+39.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,564

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$40K

$40K/yr · 21K searches

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