58
perfume dupes for women
Launch itA $2.2M/yr market growing +16.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.0M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good522.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.53avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Price range
Okay$10.39–$286.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price