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peeling gel
Skip itSoft demand (-5.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Price range
Good$8.90–$23.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$311K$311K/yr · 405K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,290avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand