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peel off eyebrow tint
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.74–$21.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$191K$191K/yr · 494K searches
Avg price
Okay$10.12avg listing price — sweet spot $15–$100
Review moat
Bad4,402.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
Signals Quality Gap