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peach lip gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.43avg listing price — sweet spot $15–$100
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,165.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 100K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.97–$12.29cheapest to priciest tracked listing — scored on the share inside $15–$100