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peach and lily oil cleanser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.63avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$11.63–$21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,547.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$137K$137K/yr · 127K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand