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pastel yellow gel nail polish
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+78.6%90-day search growth — must beat 0% to launch
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$4.53–$21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$155K$155K/yr · 227K searches
Avg price
Okay$9.22avg listing price — sweet spot $15–$100
Review moat
Bad7,065.53avg incumbent reviews — the moat a new listing must climb