41
paraprofessional must haves
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible83.58avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.97avg listing price — sweet spot $15–$100
Price range
Great$6.28–$41.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 97K searches
Signals Low Review Barrier