52
ouidad conditioner
Worth a lookShows searches that convert (19.5% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.53avg listing price — sweet spot $15–$100
Price range
Incredible$20.00–$57.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Market size
Good$295K$295K/yr · 46K searches
Review moat
Okay1,838.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand