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ostomy deodorant
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.64avg listing price — sweet spot $15–$100
Review moat
Good744.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.01–$29.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 54K searches
Brand share
Bad92%top-5 brand share — brand-locked demand