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organic hair gel
Worth a lookShows searches that convert (11.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Market size
Good$540K$540K/yr · 265K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.01–$27.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,350.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand