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organic eyeshadow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$192K$192K/yr · 272K searches
Avg price
Okay$9.24avg listing price — sweet spot $15–$100
Review moat
Bad6,694.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.96–$13.67cheapest to priciest tracked listing — scored on the share inside $15–$100