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organic eyeliner
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.74–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$403K$403K/yr · 292K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,636.56avg incumbent reviews — the moat a new listing must climb