40
organic blush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.61avg listing price — sweet spot $15–$100
Market size
Okay$125K$125K/yr · 171K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,965.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.72–$15.04cheapest to priciest tracked listing — scored on the share inside $15–$100