50
orange eyeshadow
Worth a lookShows low returns (1.6%), but a small market ($31K/yr) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,232.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Price range
Bad$3.85–$18.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$31K$31K/yr · 75K searches
Signals No Dominant Brand