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oq hair half wig
Worth a lookShows demand growing +107.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+107.6%90-day search growth — must beat 0% to launch
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great23%top-5 click share — an open shelf
Review moat
Great211.96avg incumbent reviews — the moat a new listing must climb
Avg price
Great$95.70avg listing price — sweet spot $15–$100
Price range
Good$43.74–$156.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$121K$121K/yr · 191K searches
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale