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opi blue nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Great+76.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$8.75–$16.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad22,542.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 95K searches
Brand share
Bad100%top-5 brand share — brand-locked demand