52
olay eyes depuffing eye roller
Worth a lookShows low returns (0.8%), but soft demand (-29.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.12avg listing price — sweet spot $15–$100
Price range
Great$5.95–$60.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Bad5,082.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 42K searches
Growth
Bad-29.1%90-day search growth — must beat 0% to launch