63
odor eliminator for dead rodents
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.61avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$5.17–$48.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$527K$527K/yr · 192K searches
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,158.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse