51
nose hair scissors
Worth a lookShows searches that convert (17.1% search→purchase), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Good$701K$701K/yr · 452K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.07–$22.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,328.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.08avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf