51
non aerosol hairspray
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.53avg listing price — sweet spot $15–$100
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Market size
Good$388K$388K/yr · 298K searches
Price range
Good$3.03–$29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,873.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand