52
net plopping cap for drying curly hair
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($21K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Price range
Great$4.81–$62.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,570.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 60K searches