39
neously kojic acid and turmeric
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$20.73avg listing price — sweet spot $15–$100
Price range
Great$10.47–$32.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good974.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 6K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand