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nail tech must haves
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 517K searches
Avg price
Great$17.00avg listing price — sweet spot $15–$100
Price range
Great$6.94–$42.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,797.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand