52
nail tape
Worth a lookShows low returns (1.5%), but prices mostly outside the sweet spot ($4.01–$8.95) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,539.41avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.37avg listing price — sweet spot $15–$100
Market size
Bad$56K$56K/yr · 155K searches
Price range
Bad$4.01–$8.95cheapest to priciest tracked listing — scored on the share inside $15–$100