53
nail scissors
Worth a lookShows searches that convert (13.7% search→purchase), but pricing outside the sweet spot ($9.01 avg) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Good$556K$556K/yr · 451K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,520.39avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Price range
Okay$4.14–$19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.01avg listing price — sweet spot $15–$100