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nail repair
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$371K$371K/yr · 380K searches
Price range
Good$2.20–$29.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,385.04avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand