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nail polish brush
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.34–$15.47) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,367avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.44avg listing price — sweet spot $15–$100
Market size
Bad$56K$56K/yr · 121K searches
Price range
Bad$3.34–$15.47cheapest to priciest tracked listing — scored on the share inside $15–$100