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Skip itPrices mostly outside the sweet spot ($4.02–$13.80) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$155K$155K/yr · 262K searches
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,180avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.82avg listing price — sweet spot $15–$100
Price range
Bad$4.02–$13.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand