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Launch itA $2.6M/yr market growing +23.3% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 3.2M searches
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,817.62avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.68avg listing price — sweet spot $15–$100
Price range
Bad$4.04–$9.94cheapest to priciest tracked listing — scored on the share inside $15–$100