60
nail art polish
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Price range
Good$4.37–$128.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$248K$248K/yr · 611K searches
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,615.74avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand