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Worth a look

Shows low returns (1.1%), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 27Conversion 23Competition 80Returns 93Price range 54Avg price 58Brand share 68Review moat 24Quality gap 67

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.91

avg listing price — sweet spot $15–$100

Price range

Good$4.86–$26.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,117.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$63K

$63K/yr · 271K searches

Reviews