56
mustache comb
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$370K$370K/yr · 415K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,291.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.20avg listing price — sweet spot $15–$100
Price range
Okay$4.92–$18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand